This is an industry-led export program coordinated by Wines of Western Australia in conjunction with Hydra Consulting, with funding support provided by the Department of Primary Industries and Regional Development (DPIRD).  The program runs for five years from July 2021.

Aims and Objectives

The program aims to increase the volume of WA wine exported from 11.5% of production to 20%; increase the value of wine exported from $10.61/L to >$12/L; and in addition increase the number of WA wine producers that are successfully exporting. In achieving these objectives, the program will be instrumental in supporting WA to build stronger, more resilient and diverse markets.

Program Activities

 The strategic phase of the program began at the end of 2020 and addressed the following:

  • Confirmed program partners (currently around 60 producers and regions) and a framework for collaboration.
  • Developed the WA WINE EXPORTAL as a single point of reference to export resources and support for WA wine producers.
  • Identified target markets and sales channels best suited to WA wine exports.
  • Developed a comprehensive market activations program (soon to be announced).
  • Significant engagement with industry and key stakeholders to ensure a relevant and coordinated program.

WA WINES TO THE WORLD has now entered the implementation phase, with a number of activations already available to WA wine producers and regions.  See Current Program Opportunities listed in this Program Update.

How Can I Join the Program?

WA wine producers interested in investing in export activities (whether small, medium or large) can still join the program, as can regional wine associations.  There is no cost to join until producers and regions are ready to make decisions about specific market activations they wish to engage in.  The program will co-fund 50% of all identified market activations.  If you wish to be a part of the program and to learn more, please complete our Registration Survey.

 Further Info

Here is a list of FAQs that we developed at the start of the program.

Here are links to our latest EDM Program Updates:

For further information please contact:

Liz Mencel – Program Manager, Hydra Consulting

Email: [email protected], Mobile: 0422 910 424

Larry Jorgensen – CEO, Wines of Western Australia

Email: [email protected]


Get in touch

For general enquiries, please contact [email protected]

For further tourism information, please contact the following regional wine associations: