Wines of Western Australia, with support from the Department of Primary Industries and Regional Development (DPIRD) through the Wine Industry Partnership, delivered the largest Western Australian trade tasting ever held outside the state. Hosted in the iconic Campbell’s Store venue at the Rocks, the event attracted 280 key trade and industry figures from National retail buyers, independent retail, distribution companies, restaurants and media outlets, showcasing 353 wines from 54 WA wineries across all key wine regions.
From Margaret River’s iconic Chardonnay and Cabernet, to the Great Southern’s elegant Syrah and Pinot, and the alternative varietals from Geographe, Pemberton, Swan Valley and Blackwood Valley, this was a vibrant celebration of regional distinction.
The day also featured two focused masterclasses exploring trailblazing wines, cultural icons, classical benchmarks and emerging styles that are at the forefront of what’s next in Australia with Erin Larkin (Robert Parker Wine Advocate), in conversation with leading winemakers, Vanya Cullen, Rob Mann, Brendan Carr, Patrick Corbett, David Moulton and Guy Lyons. See Wine list here
“This event has been over two decades in the making,” said Tom Wisdom, Managing Director of Plantagenet Wines. “It’s not just about commercial outcomes – it’s about reasserting Western Australia’s presence in the domestic market and telling the story of our wines, our regions and our future.”
Re-engaging a Key Market
Held in Sydney, a vital domestic market, the event underscored the importance of direct engagement. As Patrick Corbett, Co-Founder and MD of Singlefile Wines put it, “Sydney is Australia’s biggest market. We need to be here, showcasing our wines and letting the public experience what WA does best.”
Trends Reflecting Evolution and Innovation
Across conversations with participating producers, several emerging themes reflected the dynamism of WA’s wine scene:
- Chardonnay Resurgence – Winemakers such as Vasse Felix’s Tony Liversage and McHenry Hohnen’s Henry Wynne highlighted unprecedented demand and stylistic refinement in WA Chardonnay.
- Redefined Reds – WA producers are embracing a shift towards brighter, more elegant red wines. From Grenache at Swinney to medium-bodied Shiraz at Leeuwin Estate, the state is adapting to evolving consumer preferences.
- Varietal Diversification – While Cabernet remains foundational, wineries like Plantagenet are seeing growing interest in Pinot Noir and Riesling, particularly from cooler-climate regions.
- Untapped Regional Gems – The Swan Valley’s Chenin Blanc and alternative styles from emerging areas like Blackwood Valley continue to add depth to WA’s offerings.
Quality Over Quantity
Despite accounting for only 5% of Australia’s wine production, Western Australia continues to contribute more than 25% of the country’s fine wine segment – a point reinforced by Yuri Berns, Chief Winemaker at Sittella:
“This isn’t just about volume. It’s about consistent quality, innovation, and a diversity of wines that continue to shine – both nationally and internationally.”
Vintage Outlook
Looking ahead, vintage reports from producers are positive. The 2023 vintage is already showing exceptional quality, particularly in Margaret River, while early signs from 2024 and 2025 vintages suggest strong follow-ups, driven by ideal ripening conditions.
About Wines of Western Australia
Wines of Western Australia is the peak industry body representing WA wine producers. Our mission is to protect and promote the unique identity, integrity and excellence of Western Australian wines. This event was made possible with the support of DPIRD through the Wine Industry Partnership, fostering collaboration and market development across the state’s wine regions.
For more information or media enquiries, please contact:
See photos here Credit to photographer Lauren Trommp
Quotes were used from Drinks Trade article “How are consumption trends changing WA wine? Seven producers explain”
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