WA Wine Industry Strategic Plan 2014-24
The plan is the culmination of a 7 month collaborative, whole-of-industry strategic review process.
Working with Regional Associations, DAFWA, GWRDC and Perth NRM, Wines of WA administered the project. The strategic review was facilitated by Rosscrae International.
A Reference Group comprised of industry stakeholder representatives of regions and scale of operation was tasked with reviewing industry input and formulating the draft outline for the plan document.
The ratified final draft outlines 10 Strategic Focus Areas and Initiatives which can be broadly grouped into 4 themes:
Industry Structure & Funding
Industry requires representational structure that is unified, focused and influential. Available resources must be utilised efficiently. Regional Associations are the custodians of their Regional brands. Wines of Western Australia provides stewardship for the industry and advocates for the best possible operating environment. All levels of representation must have funding certainty with adequate resources to develop their regional brand.
Market demand & Consumer Interaction
The WA wine industry is based on a fine wine business model. New routes to market must be established with a focus on export into Asia, direct to consumer/wine tourism and regaining prominence in WA on and off premise.
Research, Development & Extension
Providing the innovation required to pursue excellence – in growing, production and marketing.
Regulation & Social Responsibility
Ensuring the regulatory environment supports businesses that operate responsibly. Ensuring the taxation regime is fair and equitable and does not create anomalies that can be exploited to the detriment of the industry.