The educational arm of Wines of Western Australia

The Wine Education Centre (WEC) is the prime provider of wine education for consumers and trade in Western Australia.

It has been providing quality wine education for well over 40 years. The Wine Essentials Course is designed to increase your wine knowledge and develop your palate. The only prerequisite is a love of wine. It is also an appropriate course for those about to enter the wine trade, with a Certificate of Merit awarded upon completion. Throughout the year, Old Bridge Cellars also hosts the Wine Education Centre’s specialty wine courses. These are short courses which focus on a particular style or region. All courses are run by Blair Hill, who comes with a wealth of wine industry experience.

Wine Educator – Blair Hill

BPE, Dip Ed (UWA), Grad Dip Bus (Marketing)(ECU) DIPWSET (WSET-UK)

In addition to his longstanding role as Director at the WEC, Blair’s wine education experience includes the delivery of Level 2 and 3 of the Wine and Spirit Education Trust (WSET) courses, and a sessional lecturer at Curtin University in Sensory Evaluation 202, a second-year Oenology and Viticulture unit. In his ‘day job’, Blair consults to a number of Western Australian boutique wineries in strategic and tactical sales, marketing and business development across domestic and international wine markets. He is a Director of Vintage Fine Wine Distributors (VFWD), which imports and distributes exclusive French, Italian and ultra-premium Australian wines of provenance and regionality. Blair has been the wine reviewer for ABC 720 radio’s ‘Afternoons’ for ten years, for which he won the Court Wine Bar/Wine Press Club Media Award. He is currently the Perth wine reviewer for ‘What’s Cooking’ – Radio NTS and Virgin airlines.

Wine Education Courses 2024


I wanted to thank you for the recent Wine Essential’s course I attended. It was really enjoyable and I appreciated your vast knowledge and teaching. It is a good thing you are still an educator because you do have a gift.

Dell Lusick


Thank you and the team for running such a great course. We benefited greatly from your expertise and knowledge of wine and you were a patient and kind teacher.

Paul and Katrina Mc Gurgan


I loved that course! Never have I looked forward to Tuesday evenings so much. Blair is such a good teacher!

Julian Sunario