Vinexpo Asia 2023 ended on a high note, attracting close to 10,000 trade professionals hailing from 64 countries over three days in Singapore as Asian markets spring back to life post pandemic.
The three-day fair held at Marina Bay Sands in Singapore from May 23 to 25 exceeded expectations, according to the organiser Vinexposium, with a highly qualified attendance, substantial business generation, and unparalleled knowledge sharing, galvanising its position as the region’s premier gathering for industry professionals.
In total, the show attracted 9,989 professionals hailing from 64 countries (Top-5 visiting countries being Singapore, China, Malaysia, Vietnam and Thailand). 80% of the visitors have trade and retail activities in the region, providing exhibitors with many business opportunities (Top-5 exhibiting producers being France, Italy, Australia, USA and Spain), whereas 20% were from media, education and institutional organisations.
Western Australian wines were represented by more than 20 producers across five WA wine regions within the Wine Australia stand (which featured a total of 74 producer stands plus four regional stands). Additionally, two WA masterclasses were held over the three days; “Cool Climate Shiraz/Syrah of the Great Southern”, presented by Lim Hwee Peng with winemakers Benjamin Cane and Guy Lyons, plus “Cabernet is King – Why this Red Reigns Supreme in Margaret River” presented by Paul McArdle and Jennifer Docherty MW.
The support from the WA wine community was palpable with a significant new-to-market presence through the support of WA WINES TO THE WORLD Export Growth Program.
Program Manager Liz Mencel said “WA had tremendous presence at Vinexpo within the Wine Australia pavilion, with a commanding footprint and a sizeable contingent of producers relative to our share of overall crush. It was great to be out and about in the Asian trade once again and it’s clear that there is continued interest in this important regional market from a WA perspective.”
Each visitor had their own scannable business card which was collected by the WA team and each wine had its own QR code with tasting notes and winery information, giving the producer an instant connection to prospective buyers and plenty of follow up opportunities.
Visitors to the WA Stand and Masterclasses hailed from Singapore, China, Vietnam, Indonesia, Malaysia, Japan, South Korea, Thailand, Myanmar, Belgium, India and the Philippines, continuing on the brand building awareness WA WINES TO THE WORLD has been working towards.
“Our focus with the WA shared booth was lead generation for smaller and new-to-market wine producers, with an emphasis on connecting them with Singapore trade and Asian distributors and buyers more broadly. It was exciting to see our stand was one of the busiest around with a steady stream of trade visitors, most of which appeared to be quality leads. There appeared to be a good level of awareness of Margaret River, yet keen interest in some of our other regions represented including the Great Southern, Geographe and Pemberton.” Liz Mencel.
Preceding the expo a networking dinner for all visiting WA producers was hosted by Invest & Trade WA (Dept JTSI) so they could all catch up and connect with visiting WA government representatives from Singapore/ASEAN, Indonesia and Vietnam offices.
To find out more on upcoming wine export opportunities, please get in touch at [email protected]