WA Wine Industry Strategic Plan 2024-34

The plan is the culmination of a 12 month collaborative, whole-of-industry strategic review process.

Working with Regional Associations and producers, Department of Primary Industries and Regional Development, Wine Australia, Australian Grape and Wine and Australian Wine Research Institute, Wines of WA administered the project. The strategic review was facilitated by ACIL Allen Perth.

ACIL Allen worked with the Wines of Western Australia Board, reviewing industry input and formulating the draft outline for the plan document. The final draft plan was reviewed and ratified by all Western Australian wine regions in April 2024.

The plan was finalised following the release of the national Grape and Wine One Sector Plan (OSP) in August 2024 with alignment to the OSP included in the final document.

Industry Leadership

Unified leadership structure – enhance and strengthen the leadership role of Wines of Western Australia to ensure the continued representation of the fine wine regions of Western Australia at a State and National level and foster regional leadership to ensure that the regions are well represented now and in the future.

Data strategy – develop a data strategy to improve and enhance the capture of data to guide the development of industry and the execution of the Strategic Plan for the Western Australian wine industry.

Brand

Industry promotion – promote the industry’s sustainable production of fine wines as a significant component of brand value.

Wine and food tourism – align with the activities of with Tourism WA and other regional, State and National bodies that promote Western Australia and Australia as a fine wine and food destination.

Promotion of fine wine – focus on the promotion of our fine wines regions while building on the promotion of premium wines.,

Market Opportunities

Strengthen local markets – build relationships and partnerships with industry stakeholders that will increase the demand for fine wine produced by the regions of Western Australia.

Expand national markets – identify strategies to increase demand in other Australian markets by working with State and National partners to build knowledge of, and increased access to these markets. Build the capacity of Western Australian wine producers to capture these market opportunities.

Grow international markets – rebuild, grow and diversify the export market by working with State and National bodies to build knowledge of, and access to, overseas markets. Build the export readiness and capability of industry.

Industry Sustainability

Business and workforce – develop the business resilience and skills of industry to ensure it can adapt and thrive. Develop skills and career pathways to ensure the industry is an employer of choice.

Research, development and adoption –identify and access R&D and new technology, and develop ways to adopt this knowledge to ensure the industry remains efficient and productive in a changing operating environment.

Biosecurity – develop industry’s ability to respond to biosecurity incursions through planning and innovation. Ensure the industry understands its roles and responsibilities and those of its consumers. Improve access to new genetic plant material.

Licence to operate – enhance the industry’s environmental, social and governance credentials to ensure its ongoing sustainability.

Regulation and Policy

Regulatory and policy environment – work collaboratively with government and regulators to address current challenges for industry in relation to the current regulatory and policy environment to achieve the best outcomes for industry.

Regulation and policy preparedness – establish a regulatory and policy action plan to position the industry to respond quickly to

future regulatory and policy requirements that impact the industry.