Top Up is the first People’s Choice Wine Award that’s all about celebrating the industry and engaging wine lovers. It’s open to all WA wineries, without any cost to take part. The idea behind Top Up Wines was to create an award with a fun point of difference to what’s currently out there, while connecting directly to wine lovers to understand consumer trends.
You can check out the website here.
There are only two rules to entry, the wine needs to be from WA and it had to be released sometime in 2024. You’ll see we’ve already got a database of 1200+ wines that fit the criteria. Have a look to see if you’re on the list, and if not, add your wines direct via the website, or send an email to [email protected] with the details (winery name, wine name, style, vintage and region).
There’s a media pack here with logos, social content and a venue poster (with QR code linking straight to the voting page). Feel free to spread the word via your socials or email database. You’re completely free to campaign for votes for your wines via your fans in any way you like.
Voting is now open and will run for four weeks. We’ll wrap up voting in late March and hold an awards night down the track (details coming soon). From the votes, we’ll announce a Top Up Top 100 favourite wines, along with winners from a stack of other categories.
We’ve got a great big prize to encourage voting too. One lucky voter will win the Top Up “Instant Cellar” valued at over $7000. Our instant cellar includes 100 bottles of amazing WA wine, along with a wine fridge to keep it in good shape.
If you’ve got any questions, feel free to get in touch with Top Up founder Jamie Burnett. He’s on 0402882099.
WHAT IS IT?
Top Up is the first ever public wine vote. We’re getting wine lovers together to raise a glass to WA wine and celebrate the drops they love. Votes will create the Top Up Top 100 wine list, showcasing WA’s favourite drops. Outside the Top 100, we’ll have a range of other category awards.
WHY ARE WE DOING IT?
To celebrate and grow the wine industry with something new!
We’ve created a wine competition and award with a point of difference to what’s currently out there. It’s fun, relaxed, and engages wine drinkers by driving buy-in. There’s skin in the game!
It’s a competition that’s relaxed, yet respectful, and aims to grow the industry.
HOW DOES IT WORK?
It’s easy. Wine fans head to the Top Up website, register and vote for their top five wines of the year. If they can’t see their favourite wine on the list, they can add it manually.
WHAT WINES CAN INCLUDED?
Any wine that’s West Australian and was released in 2024
WHAT CAN WE DO?
As much or as little as you like. It doesn’t cost anything to be included in the Top Up Top 100. We’d be stoked if you spread the word about Top Up via your socials, email database or cellar door. You can even hit up your fans to vote for your wines too. See the attached media kit for assets you can use to campaign.
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