The highly anticipated Wine Tasting Fair 2024, run by Wine Connection in Singapore last month (November 23-24), drew nearly 700 attendees over two days. Western Australia took centre stage as ‘Region of Honour’ alongside renowned wine-producing countries like France, Italy, Portugal, and New Zealand, where over 170 wines were showcased. Western Australia set a new standard for regional excellence, standing out among international giants and fostering meaningful connections between producers and wine enthusiasts.
The event showcased 30 producers from around the world, including five from Western Australia, offering a mix of established names and new to market brands. Notably, the fair marked the official launch of four new WA brands to the Wine Connection portfolio — Duke’s Vineyard, Singlefile and Cherubino Wines’ Pedestal and Folklore labels. This important activation, coordinated by WA WINES TO THE WORLD, underscores the program’s strategic role in expanding WA’s wine presence in Singapore and fostering long-term relationships with trade partners like Wine Connection (the largest wine retailer in Southeast Asia).
Participating WA producers and brands included:
- Stella Bella (Margaret River)
- EVOI Wines (Margaret River)
- Duke’s Vineyard (Great Southern)
- Singlefile Wines (Great Southern)
- Cherubino Wines – Pedestal & Folklore labels (Margaret River & Western Australia)
Masterclasses highlighting WA’s excellence:
Wine Masterclasses hosted by Ben Cane (Duke’s Vineyard) and Roger Duncan (Cherubino Wines) allowed attendees to engage with producers directly and gain a deeper understanding of WA’s terroir and winemaking techniques from two of WA’s best winemaking talent.
Ben Cane of Duke’s Vineyard said “It was an excellent crowd with a vibrant party vibe! The event was well-organised, with super helpful staff. There was a great range and quality of wines. Overall, a truly fun and memorable experience!”
Lucy Anderson of Cherubino Wines shared “It was a privilege to launch our partnership with Wine Connection and their 2024 Tasting Fair this past weekend. Being able to share our wines, story, and provenance alongside other WA producers and the wider Wine Connection community was particularly significant. Huge thanks to all who made this event possible, particularly Wine Connection for the very warm welcome and for the support from WA Wines to the World.”
The ‘Region of Honour’ role at the Wine Tasting Fair marks the start of an ongoing WA campaign with Wine Connection that will continue through the Christmas holiday period and into Chinese New Year – including in-store tastings and promotions, dedicated emails and social posts, plus more.
This activation is proudly supported by WA WINES TO THE WORLD; an industry-led Export Growth Partnership coordinated by Wines of WA, co-funded by DPIRD (Dept of Primary Industries and Regional Development). Additional funding was provided by Austrade/TradeStart (via Great Southern Development Commission and South West Development Commission).
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Photos available here (credit photos to Wine Connection)
For media enquiries:
Refer to the WA WINES TO THE WORLD web page
Contact Program Manager Liz Mencel at [email protected]
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