30may9:54 am9:54 amWorkshop - Navigating the Australian Retail Liquor Market

Event Details

Venues: Hillary’s and Margaret River

Workshop Overview:

The upcoming workshop, Navigating the Australian Retail Liquor Market, aims to provide invaluable insights for both newcomers and seasoned professionals in the liquor industry. Led by industry expert Mr Chris Baddock, with over 22 years of experience spanning suppliers, retailers, and wholesaler businesses, participants will gain a comprehensive understanding of the Australian retail liquor landscape. This workshop promises to be an invaluable resource for anyone involved in the production and distribution of alcoholic beverages, offering practical insights and strategies for success in the Australian liquor market.

Key Topics Include:

  • Understanding local, regional, and national idiosyncrasies in the liquor industry.
  • Practical strategies for entering the market and sustaining sales growth.
  • Insights into supplier brands and private label production.
  • Practical guidance on logistics and industry norms (pricing, responsibilities for costs, volumes, finding and working with distributors, etc.) for small wine producers looking to penetrate and service the East Coast from Margaret River.
  • How smaller producers can work with the big retailers and succeed.
  • Exploring the feasibility of a state-by-state approach.
  • Strategies to avoid the discounting cycles.
  • Networking opportunities with industry peers.

About Chris Baddock:

Chris Baddock brings a wealth of experience to the workshop, having served as CEO of Australian Liquor Marketers, a division of ASX-listed Metcash Ltd. With over 30 years in FMCG and 22 years brings his extensive sales, manufacturing, wholesale, and retail experience to the table, having worked across all drinks categories with industry giants like Lion & Woolworths, Chris offers a unique perspective from both supplier and retailer standpoints.

Workshop Details:

Two choices to register for this two-hour workshop followed by a networking lunch.

Cost: $30 per person plus GST and booking fees

Limited Availability: Maximum of two people per business



(Thursday) 9:54 am - 9:54 am(GMT+08:00)