Our aim has been to promote the excellence in wine production of the timber towns of the South West of Western Australia, including the wine regions of Blackwood Valley, Frankland River, Manjimup and Pemberton.

The objectives of the Rotary Wine Show Committee are:​

• to provide an event where Blackwood Valley, Frankland, Manjimup and Pemberton grown (85%) are judged with their peers to Australian Judging standards.

• to provide local producers with the opportunity to have their Open classes varieties judged against wines of Western Australia

• to ensure that the medal and trophy results have credibility with the buying public, so only bottled commercially available wines are eligible for entry.