WA Wines to the World – Grants Program Launched
WA Wines to the World has successfully launched its new Grants for Regions & Producer Groups program, enabling a diverse range of export project submissions from regional wine associations and producer groups. Round one saw substantial interest and uptake from industry, demonstrating the demand for this type of support. It is designed as an inclusive program open to all WA wine regions and collaborative producer groups, with no minimum spend requirements.
Funding support provided will average around $5,000 per project. Successful submissions will see regions host international wine judges, wine education specialists and large groups of MW students and practitioners. Producers will also showcase their wines to prospective distributors, trade, media and consumer audiences across Singapore, Taiwan and South Korea in a range of targeted activations.
“It was great to see Round one of our program so enthusiastically oversubscribed. In the lead-up to the submission date we received countless calls and enquiries from producers looking for clarification and guidance around worthy projects, so clearly there are lots of great ideas out there and a need for funding support of this kind.” Program Manager Liz Mencel
|Margaret River Wine Assoc. – Richard Hemming MW Inbound Media Visit
|Funding provided to support an extended visit in region for Richard Hemming MW (67 Pall Mall, Singapore) to write a Margaret River guide for highly engaged Singapore consumers.
|Margaret River Wine Assoc. – Aussie Wine Week, Wine Australia (pre-Vinexpo)
|Subsidy to participate in Wine Aust led activities designed to stimulate interest amongst Singapore trade in the lead up to Vinexpo Asia 2023.
|Chenin Producers Group – Singapore consumer tasting (ticketed)
|Funding to support a comparative tasting of Chenin Blancs from benchmark regions around the world alongside examples from Swan Valley and Margaret River. A ticketed event for consumers, media and trade.
|Margaret River Wine Assoc. – Corrine Mui Inbound Famil, development of MR Wine School Curriculum
|Part of a larger goal to develop a Margaret River Wine School Curriculum, developed by a globally recognised panel of experts including Corinne Mui MW. This funding will bring Corrine Mui to MR, for the Fine Vines Festival, where she will get involved with signature regional tastings and develop part of the curriculum.
|Hong Kong short term, Global long term
|Margaret River Wine Assoc. – Inbound MW Visit Feb 2024
|Funding assistance provided for a Study Tour with the Institute of Masters of Wine, co-sponsored by 5 producers (with masterclass opportunities) – aiming to bring in 20 x MW students, 4 x MWs and 1 x IMW staff member from various countries (Asian focus). MRWA hosted a similar tour in 2018 which resulted in new distribution placements and ongoing relationships.
|Various markets covered, Asian focus
|Great Southern Wine Producers Assoc. – Wine Show of WA, International Judge (Erin Larkin)
|Support provided to have Erin Larkin (Wine Advocate) participate in region as international wine judge at the Wine Show of WA, visit with various producers and host a masterclass for an inbound group of 10 international retail buyers.
|Wine Advocate readership: USA and globally
|New Submission: Periscope Mgmt – Taiwan + South Korea activations
|Collaborative activation involving up to 8 producers from across MR, GS, Geographe and Manjimup. Series of tastings (trade and consumer) and dinner events across 3 cities – Taiwan, Seoul and Busan.
|Taiwan and South Korea
About WA Wines to the World
WA WINES TO THE WORLD (WAWTTW) is an industry-led export program coordinated by Wines of Western Australia in conjunction with Hydra Consulting, with funding support provided by the Department of Primary Industries and Regional Development (DPIRD). The program runs for five years from July 2021. The program aims to increase the volume of WA wine exported to 20% of production; substantially increase the total value of wine exported; and in addition, increase the number of WA wine producers that are successfully exporting. In achieving these objectives, the program will be instrumental in supporting WA to build stronger, more resilient and diverse markets.
We look forward to the next round of this dynamic program and witnessing the continued growth of WA’s fine wine export market, for more information please get in touch with Liz Mencel at [email protected]