Wine Retail Buyer In-Bound Tour

Explore the fine wines of Margaret River & Great Southern

WA WINES TO THE WORLD – together with the South West Development Commission and Great Southern Development Commission (TradeStart), and Australia’s South West – is funding a delegation of 10 wine retail buyers to visit Margaret River and the Great Southern in an aim to create new relationships and sales opportunities for both new-to-market and established WA wine brands.

This is an industry-led immersive tour covering both regions, packed full of curated producer tastings, regional masterclasses and trade showcase events, as well as a good amount of exploration of the landscapes and terroir of the regions. Sizeable retail buyers from the UK and selected Asian markets have been targeted, including direct importers and those seeking to expand their wine ranges via third party importer/distributors.

This mammoth undertaking will showcase over 40+ WA fine wine producers through multiple activations ranging from new-to-market tastings & business matching events to educational masterclasses and more experiential events that capitalise on the stunning landscapes of both wine regions.

Coinciding with the retail buyer tour, internationally renowned wine writer and influencer Matthew Jukes will also be in-region, meeting up with the tour group across a number of events. As a key figure in the UK and European media Matthew will also be an exciting addition as international guest judge at the WA Good Food Guide Wine Awards Night (9th October).

This is a tremendous month for WA fine wine producers, with plenty of opportunities for international growth and expansion.


WA WINES TO THE WORLD (WAWTTW) is an industry-led export program coordinated by Wines of Western Australia in conjunction with Hydra Consulting, with funding support provided by the Department of Primary Industries and Regional Development (DPIRD). The program runs for five years from July 2021.

The program aims to increase the volume of WA wine exported to 20% of production; substantially increase the total value of wine exported; and in addition, increase the number of WA wine producers that are successfully exporting. In achieving these objectives, the program will be instrumental in supporting WA to build stronger, more resilient and diverse markets.